DEVELOPMENT OF EYE TRACKING PROCEDURES USED FOR THE ANALYSIS OF VISUAL BEHAVIOR - STATE OF ART

Abstract

Eye tracking is widely used by both researchers and professionals in various field. It is an instrument of monitoring the cognitive process of learning, a screening and treatment method and a vast field of research and marketing. Due to the rapid evolution of technology, eye tracking has become one of the most useful and easy to use instruments that can aid in the decoding of languages, development of software and the understanding of human behaviour and its underlying thought processes.This paper is intended as a: a presentation of various research based on eye tracking, a presentation of the methods of measuring ocular movement, a description of the fields of research aided by this method and a description of the main applications and platforms in which information gathered via eye tracking is used.