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| Title: | THE FOUNDATION OF MARKETING STRATEGIES IN FINANCIAL CONSULTANCY SERVICES BASED ON
INDIVIDUAL CONSUMER BEHAVIOR |
| Other Titles: | THE FOUNDATION OF MARKETING STRATEGIES IN FINANCIAL CONSULTANCY SERVICES BASED ON
INDIVIDUAL CONSUMER BEHAVIOR |
| Authors: | MORÂNDAU, Carmen Roxana |
| Keywords: | consultanţă, consultanţă nefinanciară, consultanţă financiară, investiţii, împrumuturi bancare, taxe şi impozite, evidenţa cheltuielilor şi a veniturilor pe familie, comportamentul consumatorului individual, cercetări de marketing, segmentarea pieţei, strategii de marketing. |
| Issue Date: | 2009 |
| Abstract: | In recent years we have pursued development consultancy services, both nationally and internationally.
The primary objective in achieving this work was to study attitudes, opinions and intentions of the Romanian population as consultancy services in general and financial advice in private. |
| Description: | The concept of market consultancy services can be defined as an integrated system of interdependence and direct or reverse connections between consumer demand for consulting services, offering consulting services and its influence factors. By its contents, market consultancy services cover a wide range of processes and economic relations of great complexity and very dynamic, created by many specialists, with different roles, performing varied in profile, scale and form of organization.
Market consultancy services cover a wide range of processes and economic relations of great complexity and very dynamic, created by many specialists, with different roles, performing varied in profile, scale and form of organization. |
| URI: | http://hdl.handle.net/123456789/34 |
| Appears in Collections: | Ph.D. Theses
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