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| Title: | MARKETING MANAGEMENT CONSULTANCY SERVICES. CASE STUDY: MARKETING STRATEGIES USED BY MANAGEMENT CONSULTANCY COMPANIES IN APPROACHING THE SME`S SECTOR |
| Other Titles: | MARKETING MANAGEMENT CONSULTANCY SERVICES. CASE STUDY: MARKETING STRATEGIES USED BY MANAGEMENT CONSULTANCY COMPANIES IN APPROACHING THE SME`S SECTOR |
| Authors: | MIHAI, Daniela Roxana |
| Issue Date: | 2009 |
| Abstract: | This doctoral thesis aims to investigate the Romanian area of management consulting, by identifying those market relationships between the providing companies and their main target group, consisting in the SME`s sector and also to identify those marketing elements that form and reinforce these market relationships, so that it could be brought a real contribution to the development and implementation of the concept of “marketing management consultancy services”. |
| URI: | http://hdl.handle.net/123456789/36 |
| Appears in Collections: | Ph.D. Theses
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